Mymiel is a honey-based skincare line created by Harvard-trained dermatologists with the passion to bring the same powerful actives used in the medical office to your nightstand.. In a sea of honey-based skincare, I partnered with the Mymiel team to craft a unique brand positioning, story and visual direction. We told an elevated Natural story, backed by Science both visually and verbally - clinical-grade, potent distillation of Honey.
Role:
- Brand & Design Strategy
- Brand Tagline, Product naming consultation
- Packaging Design & Production Management
- Photography Art Direction & Management
- Instagram Art Direction & Content creation
- Web Design
- Creative Direction
Brand Copywriter: Amy Vosejpka
Brand Photography: Mark Weinberg
Design Strategy: Honey, Distilled.
Centered around "Honey, Distilled" - Mymiel's art direction blends the beauty of Nature with the precision of Science. It is naturally artful, curated, and evocative of the richness of honey via use of gold lighting effects that covey potent ingredients and healthy skin.
The logomark embodies the concept with a precise stream of gold that mimics a distilled drop of honey.
